Campaign Proposal · May 2026

Exclusive Solar Leads
from High-Intent Homeowners

We identify homeowners already shopping solar in SunRun's active markets, reach them first — and deliver them exclusively to SunRun before any competitor can.

Why This Works

100% Exclusive

Every contact is swept from the competitive market and delivered only to SunRun. Never resold. Never shared. Never recycled.

No Bidding Wars

On Google and Meta, you compete against every installer in real-time auctions. This channel has no auction, no competitors, no price inflation.

A Story, Not an Ad

A 3-email sequence builds trust and handles objections before the first conversation. Leads arrive warm, informed, and already sold on SunRun.

Audience Data Included

The same verified homeowner data can be shared with SunRun's media team for social and display targeting — at no additional cost.

The Audience

High-Intent Homeowners

30,000

Verified owners who have shopped 2+ solar competitors in SunRun markets

Ready-to-Buy Signal

9,600

Actively comparing quotes or signaling imminent purchase intent

List Refresh

Weekly

Fresh verified contacts added every week — audience never goes stale

SunRun — High Intent Buyer Cold Email

Intent (3 applied)Date (1 applied)

#	First Name	Last Name	Signal
1	Justin	Boone	Ready to buy
2	Carla	Torrez	—
3	Cindy	Castro	Comparing quotes
4	John	Gomez	—
5	Robert	Goldblatt	—
6	Theodore	Johnson	Ready to buy
7	Maria	Bringuez	Comparing quotes
8	Mario	Rodriquez	—
9	John	Hughes	—
10	Peggy	Tanner	—

29,405 verified contacts across 13 states

Sample only

Note on audience data: This list is available to share with SunRun's media team for custom audience targeting on paid social and display. Outreach use only — not for direct phone campaigns.

Active Markets — 13 States · 7,730 Zip Codes

California	1,927
Texas	1,098
Illinois	811
Florida	718
New Jersey	676
New York	653

Massachusetts	603
Maryland	480
Connecticut	322
New Hampshire	182
Nevada	95
Hawaii + Rhode Island	165
Total	7,730

Campaign Structure

Weekly Volume

30,000

Unique verified contacts sent per week

Email Sequence

3 Emails

Story-driven, spaced to build trust

Sending Infrastructure

100

Dedicated addresses — up to 100k emails/week

All infrastructure is exclusive to SunRun. Dedicated sending domains and up to 100 email addresses are built and warmed solely for this campaign — never shared with any other client or brand.

Infrastructure Setup — Why It Matters

Before sending at volume, dedicated email addresses go through a warmup phase to establish inbox reputation. Addresses that don't pass warmup are replaced — you only benefit from the ones that deliver. Setup is a one-time cost included in the first engagement.

Week 1

Setup

Dedicated domains and up to 100 mailboxes provisioned exclusively for SunRun.

Weeks 1–2

Warmup

Addresses build sender reputation. Underperformers are replaced before full send begins.

Weeks 2–3

Ramp

Volume scales to 30k/week. Deliverability monitored daily.

Weeks 3–4+

Full Send

Full campaign running. Leads delivered. Infrastructure ready for Month 2 at lower cost.

Conservative Performance Projection · 30,000 Contacts

Delivered

26,400

88% of 30,000 sent

Opens

3,960

15% of delivered

Replies

269

6.8% of opens

Lead Goal Minimum

150

Request for appointment

Stage	Calculation	Rate	Count
Contacts in Audience	30,000 verified homeowners	—	30,000
Delivered to Inbox	30,000 × 88%	88% of sent	26,400
Opens	26,400 × 15%	15% of delivered	3,960
Replies	3,960 × 6.8%	6.8% of opens	269
Request for Appointment	269 × 25%	25% of replies	67

Investment

Included in Engagement	Month 1
150 Qualified Lead Minimum	Included
Full Setup — Domains, Addresses, Warmup	Included
3-Email Story Sequence — Written & Tested	Included
High-Intent Audience, Refreshed Weekly	Included
Up to 100k Emails per Week	Included
Free Re-Booking Sequence — No-Shows & Unscheduled	Included
Audience Data for SunRun Media Team	Included
Weekly Reporting + Live Dashboard	Included
Total Investment · Month 1	$15,000

Month 1

$100 / lead

Includes setup + infrastructure + exclusivity premium

Month 2+

~$80 / lead

Setup absorbed. Same volume, lower cost per lead

With Re-Engage

Even Lower

Missed appointments + unscheduled leads recovered through free follow-up sequences — driving CPL well below $80

Month 1 is the most expensive month you'll have. Setup is a one-time cost. From Month 2, you're paying for leads only — at a cost well below the $80–$200 paid digital solar CPL benchmark for non-exclusive, shared inventory.

Reporting & Feedback

Weekly

Performance Report

Delivered every Monday. Covers sends, opens, replies, leads generated, and re-booking activity for the prior week.

Live

Lead Dashboard

Real-time lead delivery with contact details, signal type, and appointment status. SunRun team has direct access at all times.

On Request

Audience Insights

Full audience data — names, signals, zip codes, and market breakdown — available to share with SunRun's media and analytics teams.

Monthly

Campaign Review

End-of-month summary with lead quality feedback, sequence performance, market breakdown, and optimization recommendations for the next cycle.

Your ROI — Adjust to SunRun's Numbers

SunRun Economics Calculator

Illustrative — adjust to actual figures

Average system gross revenue$28,000

Lead-to-close rate18%

Gross margin per install22%

Leads

150

minimum target

Closed installs

at 18% close rate

Gross revenue

$756k

27 × $28,000

Return on $15k

11.1x

$166k gross profit

Exclusive Solar Leadsfrom High-Intent Homeowners

Exclusive Solar Leads
from High-Intent Homeowners